© 2020 by Walker Scott.

Proudly created with Wix.com

May 21, 2018

E-commerce has long revolutionised music and books but its impact on the art market is more recent. It was only a matter of time though. Over the past 10 years, the move online has been one of the biggest trends in the art market, second to the inexorable rise of the art fairs. ‘The biggest driver is the wider acceptance of e-commerce. This is how collectors buy everything else, so why not art?’ says cultural economist Clare McAndrew.

The online art market has matured and buyers have a number of options. Traditional auction houses offer timed auctions where the bidding takes place online only and over a period of time, as opposed to live auctions. Early adopters like Sotheby’s launched their online formats as early as 2004. Next to this bricks-and-clicks business model are online-only auctioneers of the likes of Paddle8 or Heritage Auctions, the largest online platform for art and collectibles.

Online marketplaces, such as online galleries and aggregators that offer fixed price options,...

Please reload